Stone Age - Capstone Campaign

Task: Find a new market for Stone Age Concrete Table Tennis to engage with.

Problem:Already owning the majority of the concrete table tennis market in North America and finding success in Parks & Rec, schools, and student housing, we discovered a common thread in that they are all playgrounds. We introduced the problem that Stone Age was missing out on a new playground : 55+ active adult communities.

Solution: The "ambitious leisurists" already have interest in similar games such as pickle ball and tennis. These communities already have the ideal space and need for a long-lasting table. But, table tennis isn't as popular or seen as an activity that could reward this audience with the personal empowerment they seek from a game. So, our campaign focused on repositioning the game of table tennis as a new competitive challenge for these 55+ communities.

This campaign was pitched to the client and a panel of judges, receiving exciting and positive feedback.

Madison Kirby: Strategist

Mikaela Kennedy: Designer + Copywriter

Emily Leadem: Account Manager

Caleb Feist: Copywriter